Everblog – Everguest's Professional Blog

A HoReCa szektorban 2026-ban a verseny már nem csupán a vendégszámról, hanem a vendégenként megteremtett magasabb értékről szól. A marketingköltségek emelkedése és
az ingadozó kereslet miatt a TRevPAR (Total Revenue Per Available Room) növelése vált a legfontosabb stratégiai céllá.

But hotels in Budapest and the countryside require very different tactics.

We sat down with our experts to explore the market dynamics expected for the final months of 2025 and early 2026.

This is how marketing and revenue can truly work hand in hand.

Spending more only works if the foundations are solid.

Not a problem – if your system keeps pace with guest behaviour.

What it means for hospitality – and how to stay effective in a shifting search landscape

A new era for search campaigns.

How can hotels use TikTok to attract guests, build their brand, and boost bookings?

A Success Story Years in the Making: The Journey of Club Tihany Resort and Everguest in Numbers

23.3 hours saved weekly, response time cut to 15 hours, 7% more positive feedback – how Everguest Intelligence empowered Aquaworld.

Travel is much more than just a change of location. It is also an inner journey that sheds light on who we are, what we desire, and how we seek meaning in the world.

Erős példa a fenntarthatóan sikeres tervezésre: átlagosan évi 25%-os direkt bevételnövekmény, 70% körül alakuló direkt foglalási arány és növekedés minden kulcsfontosságú mutatóban.

Within one year: 30% more rooms sold, 40% annual REVPAR growth, and 225% higher online revenue.

Egy év alatt 58%-os ugrás a foglaltságban, 45%-os REVPAR növekmény és 62%-kal több direkt foglalás mellett

Jelentős értékelési pontszám növekedés kulcsfontosságú platformokon.

With Everguest's new AI-based software solution, hospitality professionals can collect real-time feedback from guests and respond instantly to their comments.

Averaging a 64% increase in direct bookings with a 17% higher average room rate, the synergy between revenue management and marketing got results.

In 2024, Hotel Ózon’s revenue exceeded the regional competition by over 40%, thanks to the coordinated efforts of key departments.

What does reputation management involve, and why are guest reviews important? What strategies should be employed to maintain and enhance your good reputation?

What tasks are included in hotel marketing, and what are the most important trends in online marketing within the hospitality industry?

The rapid digital transformation of tourism is fundamentally reshaping the future of the industry, but what exactly is digital tourism, and how can you leverage the potential it offers?

Would you like more guests to book with you at the best possible rate? What is more advantageous: direct sales or distribution through booking websites?

Revenue management is one of the most important tools for operating a profitable hotel. How can revenue management help in maximising your revenues?